Unilever are industry-leaders when it comes to incorporating recycled content into packaging of FMCG. Unilever plays a critical role in helping consumers know what is recyclable and how to recycle effectively. In 2018, they were a founding signatory to the Australian Packaging Covenant Organisation’s (APCO) Australasian Recycling Label (ARL) which has the ultimate goal of increasing recycling rates and reducing the amount of waste going to landfill. Select bottles within Omo, Surf, Comfort, Dove & TRESemmé are now made with 25-100% post-consumer recycled plastic.